Unilever to buy Dollar Shave Club


The maker of Axe Body Spray and Dove soap is adding a new brand to its arsenal.

Unilever (UL) has agreed to buy Dollar Shave Club, according to a news release.

Terms of the deal were not disclosed. However, Fortune reported Unilever is paying $1 billion in cash for the company, citing sources.

Michael Dubin, Dollar Shave Club’s founder, will continue to serve as its CEO. Dubin said the company had “long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched.”

“We are excited to be part of the family,” Dubin said.

Related: Unilever settles India mercury poisoning claims

Kees Kruythoff, president of Unilever North America, described the company as the direct-to-consumer space’s category leader.

“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” Kruythoff said.

The companies expect to close the deal in the third quarter.

CNNMoney (New York) First published July 19, 2016: 11:30 PM ET

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